Keyword research that produces rankings, not spreadsheets

Build a seed list from how customers speak

Start with the words your customers use: support tickets, sales calls, review text, competitor navigation labels. Those phrases convert better than anything a tool invents.

Classify intent before anything else

• —Informational — how to, what is, guides.
• —Commercial — best, review, comparison, alternatives.
• —Transactional — buy, price, near me, discount.
• —Navigational — brand and product names.

Read difficulty relative to your own site

A difficulty score of 40 is easy for an established site and impossible for a new one. Always compare the authority of the pages currently ranking with your own, rather than treating the score as absolute.

Prioritise with a simple value calculation

Rank candidates by realistic traffic multiplied by commercial value, divided by effort. A 200-search transactional term usually beats a 5,000-search informational one for a small business.

Group keywords into pages, not posts

Multiple close variants belong on one page. Cluster by intent and by which results Google already shows for each term — if the same pages rank for two keywords, they are one page.

Turn the list into a publishing order

Sequence by winnability: quick wins first to build momentum and internal linking equity, then the harder commercial terms once your site has proof it can rank.